{"id":19601,"date":"2026-09-14T10:56:20","date_gmt":"2026-09-14T13:56:20","guid":{"rendered":""},"modified":"2026-09-14T16:46:11","modified_gmt":"2026-09-14T19:46:11","slug":"professor-marcos-alexandre-de-souza-gomes","status":"publish","type":"post","link":"https:\/\/www.sinpro-rio.org.br\/principal\/professor-marcos-alexandre-de-souza-gomes\/","title":{"rendered":"Professor Marcos Alexandre de Souza Gomes"},"content":{"rendered":"<p>O artigo <strong>&#8220;O papel da m\u00eddia na difus\u00e3o das representa\u00e7\u00f5es sociais&#8221;, de Marcos Alexandre de Souza Gomes<\/strong>, publicado na revista Comum, apresenta uma abordagem do conceito de representa\u00e7\u00e3o social desenvolvido pelo psic\u00f3logo franc\u00eas Serge Moscovici.<\/p>\n<p>O texto destaca o papel central dos meios de comunica\u00e7\u00e3o de massa (MCM) na forma\u00e7\u00e3o, difus\u00e3o e transforma\u00e7\u00e3o das representa\u00e7\u00f5es sociais.<\/p>\n<p>O autor percorre diferentes perspectivas te\u00f3ricas sobre o fen\u00f4meno, desde a vis\u00e3o de Adorno e Horkheimer sobre a ind\u00fastria cultural at\u00e9 as posi\u00e7\u00f5es mais otimistas dos anos 90, e evidencia como a m\u00eddia se tornou instrumento fundamental na produ\u00e7\u00e3o da coes\u00e3o social, por lidar com a fabrica\u00e7\u00e3o, reprodu\u00e7\u00e3o e dissemina\u00e7\u00e3o de representa\u00e7\u00f5es que fundamentam a compreens\u00e3o que os grupos sociais t\u00eam de si mesmos e dos outros.<\/p>\n<p><strong>Leia na \u00edntegra:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sinpro-rio.org.br\/principal\/wp-content\/uploads\/2026\/09\/GOMES_Marcos-Alexandre-de-Souza-O-papel-da-midia-na-difusao-das-Representacoes-Sociais-2.pdf\" target=\"_blank\" rel=\"noopener\">O papel da m\u00eddia na difus\u00e3o das Representa\u00e7\u00f5es Sociais<\/a><\/li>\n<li><a href=\"https:\/\/www.sinpro-rio.org.br\/principal\/wp-content\/uploads\/c3ce7-gomes_marcos-alexandre-de-souza-o-saber-popular-e-sua-influencia-na-construcao-das-representacoes-sociais.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">O saber popular e sua influ\u00eancia na constru\u00e7\u00e3o das Representa\u00e7\u00f5es Sociais<\/a><\/li>\n<li><a href=\"https:\/\/www.sinpro-rio.org.br\/principal\/wp-content\/uploads\/7e657-gomes_marcos-alexandre-de-souza-representacao-social_-uma-genealogia-do-conceito-comum-23.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Representa\u00e7\u00e3o Social: uma genealogia do conceito<\/a><\/li>\n<li><a href=\"https:\/\/www.sinpro-rio.org.br\/principal\/wp-content\/uploads\/ef37e-breve-descricao-sobre-processos-grupais.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Breve descri\u00e7\u00e3o sobre processos grupais<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>O artigo &#8220;O papel da m\u00eddia na difus\u00e3o das representa\u00e7\u00f5es sociais&#8221;, de Marcos Alexandre de Souza Gomes, publicado na revista Comum, apresenta uma abordagem do conceito de representa\u00e7\u00e3o social desenvolvido pelo psic\u00f3logo franc\u00eas Serge Moscovici. O texto destaca o papel central dos meios de comunica\u00e7\u00e3o de massa (MCM) na forma\u00e7\u00e3o, difus\u00e3o e transforma\u00e7\u00e3o das representa\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,21],"tags":[],"class_list":["post-19601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicac-es","category-sala-de-aula"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Marcos Alexandre de Souza Gomes - Sinpro-Rio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sinpro-rio.org.br\/principal\/professor-marcos-alexandre-de-souza-gomes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Marcos Alexandre de Souza Gomes - Sinpro-Rio\" \/>\n<meta property=\"og:description\" content=\"O artigo &#8220;O papel da m\u00eddia na difus\u00e3o das representa\u00e7\u00f5es sociais&#8221;, de Marcos Alexandre de Souza Gomes, publicado na revista Comum, apresenta uma abordagem do conceito de representa\u00e7\u00e3o social desenvolvido pelo psic\u00f3logo franc\u00eas Serge Moscovici. O texto destaca o papel central dos meios de comunica\u00e7\u00e3o de massa (MCM) na forma\u00e7\u00e3o, difus\u00e3o e transforma\u00e7\u00e3o das representa\u00e7\u00f5es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sinpro-rio.org.br\/principal\/professor-marcos-alexandre-de-souza-gomes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinpro-Rio\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T13:56:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T19:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sinpro-rio.org.br\/principal\/wp-content\/uploads\/2018\/01\/tecnologias_sociais.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alessandra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"alessandra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/\"},\"author\":{\"name\":\"alessandra\",\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/#\\\/schema\\\/person\\\/ee17219e64d00d037e511ae59ce2227e\"},\"headline\":\"Professor Marcos Alexandre de Souza Gomes\",\"datePublished\":\"2026-09-14T13:56:20+00:00\",\"dateModified\":\"2026-09-14T19:46:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/\"},\"wordCount\":195,\"image\":{\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/tecnologias_sociais.png\",\"articleSection\":[\"Publica\u00e7\u00f5es\",\"Sala De Aula\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/\",\"url\":\"https:\\\/\\\/www.sinpro-rio.org.br\\\/principal\\\/professor-marcos-alexandre-de-souza-gomes\\\/\",\"name\":\"Professor Marcos Alexandre de Souza Gomes - 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